Everything You Need To Know About The 2018 World Trade Market Africa (WTMA)

Everything You Need To Know About The 2018 World Trade Market Africa (WTMA)

by Saskia Carelse March 15, 2018

Are you attending WTMA 2018 in Cape Town this year? If not, here is why you should!

If you're involved in Africa's tourism industry, it's highly unlikely that you HAVEN'T heard of World Travel Market Africa (WTMA). You may have attended an exhibition or you may at least have heard of it from your colleagues, partners or social media platforms.

Seeing as life gets super busy and we often get completely preoccupied by projects we are working on, we know that there may be a few of our travel industry partners who may have missed out on important information about WTMA. Not to worry; we're here to fill you in on the important information.

What is WTM?

WTM began in 1980 when World Travel Market London was launched and the event was attended by 350 exhibitors and 7,753 trade visitors. The aim was to draw together all tourism partners and encourage networking, showcasing and exhibiting. Since then, WTM has grown exponentially.

What is WTMA?

World Travel Market Africa is the branch of WTM that takes place in Cape Town annually since 2014. Nearly 5000 travel industry professionals attend Africa’s only business to business (B2B) exhibition for inbound and outbound Africa travel and tourism markets.This year it will be taking place from the 18 - 20 April 2018. Be sure not to miss it!

Why should you attend 2018 WTMA?

If you play a role in Africa's tourism sector, attending WTMA is more than just a good idea. The annual exhibition creates opportunities for you to learn about the latest industry trends, expand your network with over 450 countries, showcase your offerings and discover what others are offering. It is an invaluable opportunity to market your business, expand your knowledge as well as to strengthen your foothold in the industry. 

Who should attend 2018 WTMA?

If you are a travel trade professional, WTMA is a not-to-be-missed event. Whether you are a travel agency, transport company, accommodation establishment, tour guide, wholesaler, tourist office, tour operator, airline or travel technologist (or anything else along those lines), your attendance to WTMA is highly beneficial to your company.

Where is WTMA 2018 taking place?

CTICC (Cape Town International Convention Centre), Convention Square,
1 Lower Long St, Cape Town, 8001, South Africa

When is WTMA 2018 taking place?

Wed 18th April 2018: 10:00 - 18:00
Thu 19th April 2018: 10:00 - 18:00
Fri 20th April 2018: 10:00 - 17:00

If you're not from Cape Town

Easy, no problem! Click here to book your flight. I guess you'll also need an airport transfer?

Highlights of 2018 WTMA

If you attend WTMA, you will have the privilege of participating in the following highlights: how to unlock Africa's tourism potential, social media, travel technology, LGBT tourism, captive wildlife tourism debate, film tourism, blogging, bringing tourism experiences to life online, luxury tourism, new trends and technologies, marketing, women in travel (female entrepreneurship), responsible tourism, real time bookings and more!

So, will we be seeing your lovely faces at this year's WTMA? Make sure you book your tickets in advance!

If you enjoyed this article, why not follow us on Facebook, Twitter or Instagram :) We're always happy to connect with our followers. If you have any queries, complaints or compliments, please never hesitate to contact us.

Saskia Carelse
Saskia Carelse


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